Boathouse Bay is a one-of-a-kind lakeside retreat on the shores of Lake Superior in Silver Bay, Minnesota—offering Villas for purchase and Bungalows on the Palisades for rent.
We were brought in to build the brand from the ground up, crafting a visual identity that captures the spirit of this stunning waterfront escape.
With construction underway as of 2024, Boathouse Bay is taking shape—and so is its brand.
Client: Boathouse Bay // Art Direction + Design