Drumstick® The Original Sundae Cone set out to make ice cream for breakfast not just acceptable, but something to look forward to. After all, it’s not just kids who crave that moment of pure, child-like joy.
We were tasked with creating a campaign that reimagined breakfast with a cereal that mirrors its frozen counterpart. With bold visuals, punchy copy, and a mix of targeted digital, eye-catching OOH, and social, we broke through the clutter and made breakfast just as indulgent as dessert.
Client: General Mills // Art Direction + Design