Winnebago Connect is a game-changer—an intelligent RV platform that puts control at your fingertips, optimizing energy, automating settings, and providing real-time diagnostics with over-the-air updates. It makes RVing smarter, not harder.
Our strategy introduced this first-of-its-kind technology with a creative platform that seamlessly blended heritage and innovation. We rolled out a suite of videos for organic and paid media, alongside a dynamic website designed to educate and excite consumers. The result? A launch that redefined what’s possible on the road.
Client: Winnebago // Art Direction + Design