Chris-Craft’s all-electric Launch 25 GTe made waves at the 2023 Miami International Boat Show, and we helped ensure its debut was nothing short of legendary. Partnering with Chris-Craft and Winnebago Industries, we crafted product messaging, a sleek web presence, show signage, and a suite of dynamic videos and imagery.
Bringing it to life meant an eight-person production crew, a camera boat, and a tight 36-hour window—shooting on a prototype that had just touched water for the first time the day before. High stakes, smooth execution, and one unforgettable launch.
Client: Chris Craft // Art Direction + Design