Yoplait—reliable, nostalgic, but ready for a refresh—knew it was time to evolve in a category rapidly innovating around kids and adults, yet missing a true all-family solution.
Our challenge? Create a contextual OOH and social campaign that reinforced Yoplait as the go-to, on-the-go snack, making it easier for moms to keep the whole family happy—anytime, anywhere.
Client: General Mills // Art Direction + Design