The eRV2 is Winnebago’s vision for the future of RV’ing. It’s an all-electric, zero emission platform that provides up to seven days of “boondocking” capabilities and uses recycled materials throughout, including in the flooring, mattress, and window frames, while the cab seat coverings are made with renewable plant-based textiles, and the acrylic countertops are made from biodegradable materials.
DKY was tapped to bring this prototype vehicle to market with a omni-channel campaign that positioned Winnebago as the leader in this emerging camper van segment. We created the campaign from the ground up with tactical executions including illustrating the custom wrap, video, print, show signage and web design.
The key performance metrics far exceeded the clients expectations and response on social media was overwhelmingly positive.
The full consumer launch is planned for late 2023.
Check out the site here.
Client: Winnebago // Art Direction + Design