Building a brand from scratch is any creative’s dream. So when NBA All-Star Gordon Hayward and his team tapped us to launch his innovative basketball training tool, we geared up to deliver.
With insights from Gordon and his former Butler teammate-turned-business-partner, Emerson Kampen, we crafted a brand identity that spoke to serious players at every level. Backed by star power—including ten-time All-Star Paul George and WNBA standout Lexi Hull—Basketball FORM hit the court with instant credibility, driving major visibility and a surge in web traffic.
Client: FORM // Art Direction + Design