2020 hit hard, especially in the U.S., and businesses everywhere were forced to close. In the chaos, people got creative with their hair—desperate times led to desperate (and often questionable) measures to keep those locks looking “on point”… for reasons we still can’t quite explain.
Supercuts turned to us to create a social campaign announcing their reopening and giving people the chance to be the first to know. Instead of blending in with the sea of somber, generic messages, we had fun with it. We hunted down the perfect clips and negotiated with everyday people to deliver spots that felt as real as the hair disasters everyone was trying to avoid.
Client: Supercuts // Art Direction + Design